image of chattanooga pedestrian bridge leading to aquarium.
Distributing Since 1961

Market at a Glance
  • 16 counties in service area
  • Representative industries: manufacturing, technology, automotive, tourism
  • Population in counties served – 813,388
  • Annual tourist dollars – $1,151M

Chattanooga was Athens’ second market, opened in 1961 by Tommy White, son of founder Howard White, and his partner Jockey Martin. While it is the smallest market in number of counties served, Athens’ Chattanooga operation has grown steadily over the last 50 years. We attribute our growth to the strength of our brands and to the commitment our owner managers have to the community. You can review the brands we represent today in Chattanooga using Find Products.

What Athens Does to Assure Success

We attribute our growth and success to our people. Our company culture and values are family values. Our employees stay with the company for years, most for their entire careers. Their longevity means experience and a deep understanding of how to place your products in our market for maximum exposure and sales.

Our people also bring a service orientation to their work. That means building relationships, following through, and being reliable partners – whether it is getting your products there on time, promoting products, assisting retailers with displays, forecasting appropriate inventory levels to match demand, or having a respected presence in the communities we serve.

Wine sales in store.

How the Chattanooga Team Seeks Brand Exposure

We have three sales divisions –Spirits, Wine, and Restaurant. Our aim is to maximize each brand’s exposure. To do that we balance product mix with each salesman’s time, territory, and knowledge. Coupling this balance with polished professional presentations, our sales representatives and managers connect brands and retailers effectively.



We’d Like to Meet You

We’d like to meet you, answer any questions you have, and show you around our operation.
Come see us anytime. We will respond to your email promptly and help you arrange a visit.