photo of nashville location lp field behind 1st ave.
Athens’ Oldest Operation, Distributing Since 1946

Market at a Glance
  • 34 counties in service area
  • Representative industries: healthcare, technology, music, automotive, tourism
  • Population in countries served – 2,197,610
  • Annual tourist dollars – $4,993M

Nashville was Athens’ first market, started in 1946 by Howard White and John Donnelly with one supplier and one brand. Since then, the Nashville operation has grown steadily. You can review the brands we represent today in Nashville using Find Products.

What Athens Does to Assure Success

We attribute our growth and success to our people. Our company culture and values are family values. Our employees stay with the company for years, most for their entire careers. Their longevity means experience and a deep understanding of how to place your products in our market for maximum exposure and sales.

Our people also bring a service orientation to their work. That means building relationships, following through, and being reliable partners – whether it is getting your products there on time, promoting products, assisting retailers with displays, forecasting appropriate inventory levels to match demand, or having a respected presence in the communities we serve.

Wine sales in store.

How the Nashville Team Seeks Brand Exposure

We have five sales divisions – a Spirits division, three Wine divisions, and a Restaurant and Bar division. Our aim is to maximize each band’s exposure. To do that we select a division for each brand that balances the division’s product mix, each salesman’s time and territory, and the salesman’s knowledge. Coupling this balance with polished professional presentations, our sales representatives and managers connect brands and retailers effectively.


We’d Like to Meet You

We’d like to meet you, answer any questions you have, and show you around our operation.
Come see us anytime. We will respond to your email promptly and help you arrange a visit.